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	<title>The Spin</title>
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	<link>http://blog.spinsix.com</link>
	<description>The SpinSix Blog</description>
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		<title>Ecommerce Retail Continues Growth</title>
		<link>http://blog.spinsix.com/ecommerce-retail-continues-growth/</link>
		<comments>http://blog.spinsix.com/ecommerce-retail-continues-growth/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 17:50:42 +0000</pubDate>
		<dc:creator>Buck</dc:creator>
				<category><![CDATA[Internet Trends]]></category>

		<guid isPermaLink="false">http://blog.spinsix.com/?p=243</guid>
		<description><![CDATA[<p>comScore has just released its new report shows that online retail spending reached $32.9 billion for the quarter, up 9% versus year ago. This growth rate represented the third consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates.</p>
<p>Some other key factors from the report are:</p>
<p>·      Upper-income households (those earning at least $100,000 annually) grew 17% versus year ago, approximately twice the overall e-commerce growth rate during the quarter</p>
<p>·      Among the top-performing online product categories were: Consumer Electronics (excl. PC peripherals), Computer Software (excl. PC games), Computers/Peripherals/PDAs, and Books &#38; Magazines</p>
<p>·      Multi-channel retailers regained e-commerce spending market share versus online pureplay retailers following five consecutive quarters of declining market share</p>
<p>For ...]]></description>
			<content:encoded><![CDATA[<p>comScore has just released its new report shows that online retail spending reached $32.9 billion for the quarter, up 9% versus year ago. This growth rate represented the third consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates.</p>
<p>Some other key factors from the report are:</p>
<p>·      Upper-income households (those earning at least $100,000 annually) grew 17% versus year ago, approximately twice the overall e-commerce growth rate during the quarter</p>
<p>·      Among the top-performing online product categories were: Consumer Electronics (excl. PC peripherals), Computer Software (excl. PC games), Computers/Peripherals/PDAs, and Books &amp; Magazines</p>
<p>·      Multi-channel retailers regained e-commerce spending market share versus online pureplay retailers following five consecutive quarters of declining market share</p>
<p>For the full article &#8211; <a title="comScore Press Release " href="http://comscore.com/Press_Events/Press_Releases/2010/8/comScore_Reports_Q2_2010_U.S._Retail_E-Commerce_Spending_Up_9_Percent_vs._Year_Ago" target="_blank">Click Here</a></p>
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		<title>IBM Buys Unica to Build Analytics Department</title>
		<link>http://blog.spinsix.com/ibm-buys-unica-to-build-analytics-department/</link>
		<comments>http://blog.spinsix.com/ibm-buys-unica-to-build-analytics-department/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 17:41:28 +0000</pubDate>
		<dc:creator>Buck</dc:creator>
				<category><![CDATA[Internet Trends]]></category>

		<guid isPermaLink="false">http://blog.spinsix.com/?p=234</guid>
		<description><![CDATA[<p>IBM on Friday agreed to a deal to acquire Unica, a software automation company, in an effort to better support the online marketing firms and agencies from campaign launch through execution.</p>
<p>As I posted in July, <a title="IBM buys Coremetrics" href="http://blog.spinsix.com/ibm-acquires-coremetrics/" target="_blank">IBM first start to make a push to become an analytics powerhouse when it agreed to purchase Coremetrics. </a></p>
<p>From the article:</p>
<p>The <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&#38;art_aid=132413">plan</a> to build support for marketing and ad agencies reflects the industry&#8217;s move into technology and science, rather than solely art or design. Earlier this year, IBM CEO Sam Palmisano talked about making $20 billion in acquisitions during the next five years. This is part of delivering on that roadmap.</p>
<p>For the whole article from ...]]></description>
			<content:encoded><![CDATA[<p>IBM on Friday agreed to a deal to acquire Unica, a software automation company, in an effort to better support the online marketing firms and agencies from campaign launch through execution.</p>
<p>As I posted in July, <a title="IBM buys Coremetrics" href="http://blog.spinsix.com/ibm-acquires-coremetrics/" target="_blank">IBM first start to make a push to become an analytics powerhouse when it agreed to purchase Coremetrics. </a></p>
<p>From the article:</p>
<p>The <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=132413">plan</a> to build support for marketing and ad agencies reflects the industry&#8217;s move into technology and science, rather than solely art or design. Earlier this year, IBM CEO Sam Palmisano talked about making $20 billion in acquisitions during the next five years. This is part of delivering on that roadmap.</p>
<p>For the whole article from MediaPost &#8211; <a title="IBM Buys Unica" href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=133817&amp;nid=117591" target="_blank">Click Here</a></p>
]]></content:encoded>
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		<title>Twitter Audience More Than Doubles in 12 Months</title>
		<link>http://blog.spinsix.com/twitter-audience-more-than-doubles-in-12-months/</link>
		<comments>http://blog.spinsix.com/twitter-audience-more-than-doubles-in-12-months/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 16:10:14 +0000</pubDate>
		<dc:creator>Buck</dc:creator>
				<category><![CDATA[Internet Trends]]></category>

		<guid isPermaLink="false">http://blog.spinsix.com/?p=232</guid>
		<description><![CDATA[<p>Twitter continues its phenomenal growth over the last year &#8211; some highlights include:</p>
<p>Latin America experienced the largest regional growth in tweeters, with the number of visitors jumping 305 per cent to 15.4 million.</p>
<p>The Asia-Pacific region was second (25.1 million visitors, up 243 per cent), followed by the Middle East (five million visitors, up 142 per cent) and Europe (22.5 million visitors, up 106 per cent).</p>
<p>North America, where Twitter already had a more established audience, saw user numbers grow by 22 per cent to top 25 million.</p>
<p>Across the 41 countries studied by comScore, Indonesia, Brazil and Venezuela had the highest proportions of internet users who visit Twitter at 20.8 per cent, 20.5 per cent and 19 ...]]></description>
			<content:encoded><![CDATA[<p>Twitter continues its phenomenal growth over the last year &#8211; some highlights include:</p>
<p>Latin America experienced the largest regional growth in tweeters, with the number of visitors jumping 305 per cent to 15.4 million.</p>
<p>The Asia-Pacific region was second (25.1 million visitors, up 243 per cent), followed by the Middle East (five million visitors, up 142 per cent) and Europe (22.5 million visitors, up 106 per cent).</p>
<p>North America, where Twitter already had a more established audience, saw user numbers grow by 22 per cent to top 25 million.</p>
<p>Across the 41 countries studied by comScore, Indonesia, Brazil and Venezuela had the highest proportions of internet users who visit Twitter at 20.8 per cent, 20.5 per cent and 19 per cent respectively.</p>
<p>For the whole article &#8211; <a title="Twitter Growth" href="http://www.clickthrough-marketing.com/twitter-scores-online-pr-victory-as-global-audience-doubles-800022866/" target="_blank">Click here</a></p>
<p>And, if you weren&#8217;t already, follow me on Twitter at <a title="BuckAtSpinSix" href="http://www.twitter.com/buckatspinsix" target="_blank">@buckatspinsix</a></p>
]]></content:encoded>
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		<title>Topix Stops Charging For Expedited Removal Of Abusive Posts</title>
		<link>http://blog.spinsix.com/topix-stops-charging-for-expedited-removal-of-abusive-posts/</link>
		<comments>http://blog.spinsix.com/topix-stops-charging-for-expedited-removal-of-abusive-posts/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 15:35:07 +0000</pubDate>
		<dc:creator>Buck</dc:creator>
				<category><![CDATA[Internet Trends]]></category>

		<guid isPermaLink="false">http://blog.spinsix.com/?p=228</guid>
		<description><![CDATA[<p>We have all seen the sites where customers go and post some awful experience they have had with a customer.</p>
<p>Who knew those sites could be such big business&#8230;</p>
<p>Recently, one of the larger site, Topix.com, has ceased charging for quick removal of posts.</p>
<p>For the whole article &#8211; <a title="Topix Stops Charging " href="http://www.mediapost.com/publications/?fa=Articles.showArticle&#38;art_aid=133620&#38;nid=117459" target="_blank">Click Here</a></p>
]]></description>
			<content:encoded><![CDATA[<p>We have all seen the sites where customers go and post some awful experience they have had with a customer.</p>
<p>Who knew those sites could be such big business&#8230;</p>
<p>Recently, one of the larger site, Topix.com, has ceased charging for quick removal of posts.</p>
<p>For the whole article &#8211; <a title="Topix Stops Charging " href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=133620&amp;nid=117459" target="_blank">Click Here</a></p>
]]></content:encoded>
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		<title>Digital Coupons Top Newspaper Printed Ten to One</title>
		<link>http://blog.spinsix.com/digital-coupons-top-newspaper-printed-ten-to-one/</link>
		<comments>http://blog.spinsix.com/digital-coupons-top-newspaper-printed-ten-to-one/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 13:54:40 +0000</pubDate>
		<dc:creator>Buck</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Internet Trends]]></category>

		<guid isPermaLink="false">http://blog.spinsix.com/?p=226</guid>
		<description><![CDATA[<p>Coupon super-site Coupons.com issued data that shows digital coupons grew 100% during the 12-month period ending June 30, 2010, while free standing inserts in newspapers rose 8.4% for the same period. The data shows that more than $1 billion in digital coupon savings was printed or loaded to a store loyalty card via the Coupons.com network in the last 12 months, outpacing the growth of coupons distributed in newspapers 10 to 1.</p>
<p>According to research from NCH Marketing Services, the Internet was the fastest growing distribution vehicle for coupons during the first half of 2010,  indicating increased adoption by brand marketers. In addition, according to the most recently available redemption data from NCH, the Internet coupon ...]]></description>
			<content:encoded><![CDATA[<p>Coupon super-site Coupons.com issued data that shows digital coupons grew 100% during the 12-month period ending June 30, 2010, while free standing inserts in newspapers rose 8.4% for the same period. The data shows that more than $1 billion in digital coupon savings was printed or loaded to a store loyalty card via the Coupons.com network in the last 12 months, outpacing the growth of coupons distributed in newspapers 10 to 1.</p>
<p>According to research from NCH Marketing Services, the Internet was the fastest growing distribution vehicle for coupons during the first half of 2010,  indicating increased adoption by brand marketers. In addition, according to the most recently available redemption data from NCH, the Internet coupon category outperformed other types of coupons with regards to share of redemptions to percent of coupons distributed,<sup> </sup>making it the most effective coupon method for marketers.</p>
<p>For the complete article &#8211; Visit the <a title="Coupons.com Corporate Site" href="http://www.couponsinc.com/Corporate/OurCompany/PressReleases/2010.aspx?udt_447_param_detail=97" target="_blank">Coupons.com Corporate site </a></p>
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		<title>Upcoming Social Media and Tech Events</title>
		<link>http://blog.spinsix.com/upcoming-social-media-and-tech-events/</link>
		<comments>http://blog.spinsix.com/upcoming-social-media-and-tech-events/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 23:11:58 +0000</pubDate>
		<dc:creator>Buck</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.spinsix.com/?p=224</guid>
		<description><![CDATA[<p><a href="http://www.mashable.com" target="_blank">Mashable.com </a>has but together a list of upcoming social media tech conferences that are coming up.</p>
<p>Affiliate Summit and Pubcon are on this list, and those are two conferences I highly recommend to any Internet Marketer.</p>
<p>And while I&#8217;d love to attend all of these events (and I&#8217;d love to know who does go to all these events) I&#8217;d be interested in hearing what shows everyone puts more emphasis on over others.</p>
<p>For the full list of upcoming conferences &#8212; <a title="Mashable Upcoming Social Media and Tech Events" href="http://mashable.com/2010/07/19/25-upcoming-social-media-tech-events-4/" target="_blank">Click Here</a> </p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mashable.com" target="_blank">Mashable.com </a>has but together a list of upcoming social media tech conferences that are coming up.</p>
<p>Affiliate Summit and Pubcon are on this list, and those are two conferences I highly recommend to any Internet Marketer.</p>
<p>And while I&#8217;d love to attend all of these events (and I&#8217;d love to know who does go to all these events) I&#8217;d be interested in hearing what shows everyone puts more emphasis on over others.</p>
<p>For the full list of upcoming conferences &#8212; <a title="Mashable Upcoming Social Media and Tech Events" href="http://mashable.com/2010/07/19/25-upcoming-social-media-tech-events-4/" target="_blank">Click Here</a> </p>
]]></content:encoded>
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		<title>Online Sales Tax Proposed in Congress</title>
		<link>http://blog.spinsix.com/online-sales-tax-proposed-in-congress/</link>
		<comments>http://blog.spinsix.com/online-sales-tax-proposed-in-congress/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 13:21:05 +0000</pubDate>
		<dc:creator>Buck</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Internet Trends]]></category>

		<guid isPermaLink="false">http://blog.spinsix.com/?p=222</guid>
		<description><![CDATA[<p>For a few months now, I&#8217;ve talked at length about the &#8220;Amazon Tax&#8221; that requires online merchants collect sales taxes in various states. For awhile, it has been popping up on a state by state basis. But on July 1st, the US Congress became involved in the matter.</p>
<p>A bill introduced in Congress yesterday would require Internet retailers to collect sales tax regardless of whether they have a physical presence in a customer’s state.</p>
<p>Unlike similar bills that have come up, this one has strong support. The National Retail Federation, a retail industry trade group, says the Main Street Fairness Act would help to create a level playing field regarding sales tax collection among all types of ...]]></description>
			<content:encoded><![CDATA[<p>For a few months now, I&#8217;ve talked at length about the &#8220;Amazon Tax&#8221; that requires online merchants collect sales taxes in various states. For awhile, it has been popping up on a state by state basis. But on July 1st, the US Congress became involved in the matter.</p>
<p>A bill introduced in Congress yesterday would require Internet retailers to collect sales tax regardless of whether they have a physical presence in a customer’s state.</p>
<p>Unlike similar bills that have come up, this one has strong support. The National Retail Federation, a retail industry trade group, says the Main Street Fairness Act would help to create a level playing field regarding sales tax collection among all types of retailers, including large retail chains as well as web-only retailers. It adds that it prefers national legislation over several existing state laws that have cropped up in New York, Colorado and other states that take a narrower approach to enforcing sales tax collection.</p>
<p>It should be noted again that all of retail clients that SpinSix manages who have an affiliate program do collect sales tax currently, or are lead generation affiliate programs, where the tax is not applicable.</p>
<p>For the full article &#8212; <a href="http://www.internetretailer.com/2010/07/02/online-sales-tax-proposed-congress">Click Here</a> </p>
]]></content:encoded>
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		<title>Do brand loyalty, commitment, engagement metrics work?</title>
		<link>http://blog.spinsix.com/do-brand-loyalty-commitment-engagement-metrics-work/</link>
		<comments>http://blog.spinsix.com/do-brand-loyalty-commitment-engagement-metrics-work/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 13:12:31 +0000</pubDate>
		<dc:creator>Buck</dc:creator>
				<category><![CDATA[Internet Trends]]></category>
		<category><![CDATA[Natural Search]]></category>

		<guid isPermaLink="false">http://blog.spinsix.com/?p=220</guid>
		<description><![CDATA[<p>I found this great article over the weekend where Professor Bryon Sharp was interviewed on his opinion about engagement metrics.</p>
<p>Having just started to research companies like <a href="http://www.vocus.com">Vocus</a>, whose software suite will allow a company or an agency to monitor a companies engagement, I find the article interesting, though I do not entirely agree with the opinion of Professor Sharp. I do understand that data can be manipulated, and there is always the human factor when working with numbers, but metrics should always be used as a baseline for any marketing decision that is made.</p>
<p>To read the full article &#8212; <a href="http://byronsharp.wordpress.com/2010/06/20/do-brand-loyalty-commitment-engagement-metrics-work/">Click here</a> </p>
]]></description>
			<content:encoded><![CDATA[<p>I found this great article over the weekend where Professor Bryon Sharp was interviewed on his opinion about engagement metrics.</p>
<p>Having just started to research companies like <a href="http://www.vocus.com">Vocus</a>, whose software suite will allow a company or an agency to monitor a companies engagement, I find the article interesting, though I do not entirely agree with the opinion of Professor Sharp. I do understand that data can be manipulated, and there is always the human factor when working with numbers, but metrics should always be used as a baseline for any marketing decision that is made.</p>
<p>To read the full article &#8212; <a href="http://byronsharp.wordpress.com/2010/06/20/do-brand-loyalty-commitment-engagement-metrics-work/">Click here</a> </p>
]]></content:encoded>
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		<title>World Cup Mania on the World Wide Web</title>
		<link>http://blog.spinsix.com/world-cup-mania-on-the-world-wide-web/</link>
		<comments>http://blog.spinsix.com/world-cup-mania-on-the-world-wide-web/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 14:42:13 +0000</pubDate>
		<dc:creator>Buck</dc:creator>
				<category><![CDATA[Internet Trends]]></category>

		<guid isPermaLink="false">http://blog.spinsix.com/?p=218</guid>
		<description><![CDATA[<p>Let me start by saying I wasn&#8217;t a soccer fan. I thought the sport was boring. I&#8217;ve had IM conversations with many affiliates and friends making fun of the World Cup and how boring it was.</p>
<p>I admit, I was wrong. I have been obsessed with tournament this year.</p>
<p>And I am not the only one.</p>
<p>Hitwise released data yesterday showing visits to soccer sites on Wednesday were up 22% from the day before and that visits to <a href="http://www.espn.com">ESPN.com</a> were up 45%. Among soccer sites, Yahoo&#8217;s World Cup 2010 site claimed the most traffic, with 33.3% of visits.</p>
<p>For the full article from Mediapost  &#8212; <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&#38;art_aid=130958&#38;nid=115914">Click Here</a> </p>
]]></description>
			<content:encoded><![CDATA[<p>Let me start by saying I wasn&#8217;t a soccer fan. I thought the sport was boring. I&#8217;ve had IM conversations with many affiliates and friends making fun of the World Cup and how boring it was.</p>
<p>I admit, I was wrong. I have been obsessed with tournament this year.</p>
<p>And I am not the only one.</p>
<p>Hitwise released data yesterday showing visits to soccer sites on Wednesday were up 22% from the day before and that visits to <a href="http://www.espn.com">ESPN.com</a> were up 45%. Among soccer sites, Yahoo&#8217;s World Cup 2010 site claimed the most traffic, with 33.3% of visits.</p>
<p>For the full article from Mediapost  &#8212; <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=130958&amp;nid=115914">Click Here</a> </p>
]]></content:encoded>
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		<title>2010 LinkShare Golden Link Award Winners Announced</title>
		<link>http://blog.spinsix.com/2010-linkshare-golden-link-award-winners-announced/</link>
		<comments>http://blog.spinsix.com/2010-linkshare-golden-link-award-winners-announced/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 14:26:27 +0000</pubDate>
		<dc:creator>Buck</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Internet Trends]]></category>

		<guid isPermaLink="false">http://blog.spinsix.com/?p=216</guid>
		<description><![CDATA[<p>Congratulations to all the Golden Link Award Winners this year. Here are some highlights:</p>

Best New Advertiser: <a href="http://www.thelimited.com/" target="_blank">The Limited</a>
Best New Publisher: <a href="http://www.deals.woot.com/" target="_blank">Deals Woot</a>
Innovative Advertiser of the Year:<a href="http://www.macys.com/" target="_blank">Macy’s</a>
Innovative Publisher of the Year:<a href="http://www.clicks2customers.com/" target="_blank">Clicks2Customers</a> &#38; <a href="http://www.ringrevenue.com/" target="_blank">RingRevenue</a>
Advertiser’s Choice: <a href="http://www.savings.com/" target="_blank">Savings.com</a>
Publisher’s Choice: <a href="http://www.cheapoair.com/" target="_blank">CheapOair</a>
Technology Genius Award: <a href="http://www.skimlinks.com/" target="_blank">Skimlinks</a>
Performance Marketing’s Most Vocal Advocate: <a href="http://www.schaffer.com/" target="_blank">Steve Schaffer</a> of Offers.com

]]></description>
			<content:encoded><![CDATA[<p>Congratulations to all the Golden Link Award Winners this year. Here are some highlights:</p>
<ul>
<li><strong>Best New Advertiser:</strong> <a href="http://www.thelimited.com/" target="_blank">The Limited</a></li>
<li><strong>Best New Publisher:</strong> <a href="http://www.deals.woot.com/" target="_blank">Deals Woot</a></li>
<li><strong>Innovative Advertiser of the Year:</strong><a href="http://www.macys.com/" target="_blank">Macy’s</a></li>
<li><strong>Innovative Publisher of the Year:</strong><a href="http://www.clicks2customers.com/" target="_blank">Clicks2Customers</a> &amp; <a href="http://www.ringrevenue.com/" target="_blank">RingRevenue</a></li>
<li><strong>Advertiser’s Choice:</strong> <a href="http://www.savings.com/" target="_blank">Savings.com</a></li>
<li><strong>Publisher’s Choice:</strong> <a href="http://www.cheapoair.com/" target="_blank">CheapOair</a></li>
<li><strong>Technology Genius Award: </strong><a href="http://www.skimlinks.com/" target="_blank">Skimlinks</a></li>
<li><strong>Performance Marketing’s Most Vocal Advocate:</strong> <a href="http://www.schaffer.com/" target="_blank">Steve Schaffer</a> of Offers.com</li>
</ul>
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