The Spin

I found this great article over the weekend where Professor Bryon Sharp was interviewed on his opinion about engagement metrics.

Having just started to research companies like Vocus, whose software suite will allow a company or an agency to monitor a companies engagement, I find the article interesting, though I do not entirely agree with the opinion of Professor Sharp. I do understand that data can be manipulated, and there is always the human factor when working with numbers, but metrics should always be used as a baseline for any marketing decision that is made.

To read the full article — Click here

For so long now, we have heard so called “experts” predict the end of search engine optimization. I remember back when my first job was creating SEOP Page (a practice now completely outlawed by the search engines, but at the time, perfectly acceptable) people said that SEO would be out dated in two years time.

Well, SEO is far from dead. In fact, with Social Media (especially Twitter) providing even more relevance to websites, SEO is stronger then ever. Facebook as well, to a lesser extent, has helped elevate pages because of the rich content usually surrounding an in-bedded link.  YouTube pages are not showing up at the …

I thought this tactic had long since died but it has reared its ugly head again – the “SEO” Cold Call Lie.

You know how it goes:

Salesman: Hi Sir, I’m calling today about your website

Owner:  Oh, yes?

Salesman:  How would you like to put your website in front of thousands of potential visitors every day?

Owner:  Why, that sounds amazing, but how can you do that?

Salesman:  With our secret techniques we can get you #1 position on Google this afternoon!

Owner:  Wow, you must be good!

And we all know the outcome of this fabrication:  A Pay Per Click campaign that will exhaust itself faster than you can say “Whoopahh”!

It’s companies like this that annoy me so much because they …