comScore has just released its new report shows that online retail spending reached $32.9 billion for the quarter, up 9% versus year ago. This growth rate represented the third consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates.
Some other key factors from the report are:
· Upper-income households (those earning at least $100,000 annually) grew 17% versus year ago, approximately twice the overall e-commerce growth rate during the quarter
· Among the top-performing online product categories were: Consumer Electronics (excl. PC peripherals), Computer Software (excl. PC games), Computers/Peripherals/PDAs, and Books & Magazines
· Multi-channel retailers regained e-commerce spending market share versus online pureplay retailers following five consecutive quarters of declining market share
IBM on Friday agreed to a deal to acquire Unica, a software automation company, in an effort to better support the online marketing firms and agencies from campaign launch through execution.
The plan to build support for marketing and ad agencies reflects the industry’s move into technology and science, rather than solely art or design. Earlier this year, IBM CEO Sam Palmisano talked about making $20 billion in acquisitions during the next five years. This is part of delivering on that roadmap.
Twitter continues its phenomenal growth over the last year – some highlights include:
Latin America experienced the largest regional growth in tweeters, with the number of visitors jumping 305 per cent to 15.4 million.
The Asia-Pacific region was second (25.1 million visitors, up 243 per cent), followed by the Middle East (five million visitors, up 142 per cent) and Europe (22.5 million visitors, up 106 per cent).
North America, where Twitter already had a more established audience, saw user numbers grow by 22 per cent to top 25 million.
Across the 41 countries studied by comScore, Indonesia, Brazil and Venezuela had the highest proportions of internet users who visit Twitter at 20.8 per cent, 20.5 per cent and 19 …
Coupon super-site Coupons.com issued data that shows digital coupons grew 100% during the 12-month period ending June 30, 2010, while free standing inserts in newspapers rose 8.4% for the same period. The data shows that more than $1 billion in digital coupon savings was printed or loaded to a store loyalty card via the Coupons.com network in the last 12 months, outpacing the growth of coupons distributed in newspapers 10 to 1.
According to research from NCH Marketing Services, the Internet was the fastest growing distribution vehicle for coupons during the first half of 2010, indicating increased adoption by brand marketers. In addition, according to the most recently available redemption data from NCH, the Internet coupon …