This is the first of a 500 part series in which we address a recurring paradigm. Someone with a modicum of information about a topic suggests it as a singular, all encompassing, silver bullet of marketing. I recently spoke with a marketing executive who had been told that purchasing key-phrase URLs would boost their search engine ranking. That very sentence is so incurable, it is difficult to know where to begin dissecting. (And in this case, there were thousands of candidate URLs to purchase. Silly.)
Instead of beginning a 4-hour “SEM 101” dissertation, I opted to use a simple analogy.
Imagine you have one piece of a 200 piece puzzle, and no box cover to look at. …
CBS news anchor Katie Couric will emcee the 15th anniversary celebration of Fresh Start Women’s Foundation on February. 12th at the Arizona Biltmore. SpinSix was selected to architect, and develop a significant portion of Fresh Start’s upcoming national online offering, which will be announced at the event.
The project is a collaborative effort combining on-line instructional programs, interactive lessons, support services, and community forums to a national audience, based on the 15 years of expertise accumulated by Fresh Start supporting women in transition in the Phoenix market. Read the full story here.
SpinSix is proud to be a part of this very worthwhile service project.
The 2011 New York Marathon challenged over 45,000 starters including SpinSix CFO Lorraine Murrietta, posting a completion time of 4:26:36 – nicely achieving the personal goal she set for herself. We asked Lorraine what led up to this historic achievement:
A little history…
I once read a list of the top 10 sports related hardest things to do in life. As I recall “running a marathon” was the only one on the list I thought I could do.
I set a goal to run for 10 years and within the 10 years I would run a marathon.
I ran the 2001 America’s Finest City Half Marathon in San Diego and LOVED it! I quickly learned that it is …
The perfect office survival tool!
From Gerber, the 31-000751 Bear Grylls Survival Series Ultimate Knife is designed to help you endure in the toughest environments. It features an ergonomic grip for comfortable handling and a dependable stainless steel blade with a versatile serrated edge. Additionally, the knife and military-grade nylon sheath are packed with innovative survival tools, including a fire starter, a diamond blade sharpener, an emergency whistle, and a pommel.
There is a widely circulated YouTube video that perfectly captures a recurring theme in the agency vendor-client relationship. While most of our clients are very realistic in business dealings, we (and every other agency in the world) do encounter this from time to time. http://www.youtube.com/watch?v=R2a8TRSgzZY
You just gotta laugh.
