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Archive for July, 2010

Upcoming Social Media and Tech Events

7/19/2010 by Buck | Uncategorized | Add a comment

Mashable.com has but together a list of upcoming social media tech conferences that are coming up.

Affiliate Summit and Pubcon are on this list, and those are two conferences I highly recommend to any Internet Marketer.

And while I’d love to attend all of these events (and I’d love to know who does go to all these events) I’d be interested in hearing what shows everyone puts more emphasis on over others.

For the full list of upcoming conferences — Click Here

Online Sales Tax Proposed in Congress

7/6/2010 by Buck | Affiliate Marketing, Internet Trends | Add a comment

For a few months now, I’ve talked at length about the “Amazon Tax” that requires online merchants collect sales taxes in various states. For awhile, it has been popping up on a state by state basis. But on July 1st, the US Congress became involved in the matter.

A bill introduced in Congress yesterday would require Internet retailers to collect sales tax regardless of whether they have a physical presence in a customer’s state.

Unlike similar bills that have come up, this one has strong support. The National Retail Federation, a retail industry trade group, says the Main Street Fairness Act would help to create a level playing field regarding sales tax collection among all types of …

Do brand loyalty, commitment, engagement metrics work?

7/6/2010 by Buck | Internet Trends, Natural Search | Add a comment

I found this great article over the weekend where Professor Bryon Sharp was interviewed on his opinion about engagement metrics.

Having just started to research companies like Vocus, whose software suite will allow a company or an agency to monitor a companies engagement, I find the article interesting, though I do not entirely agree with the opinion of Professor Sharp. I do understand that data can be manipulated, and there is always the human factor when working with numbers, but metrics should always be used as a baseline for any marketing decision that is made.

To read the full article — Click here